What do your users really see?

Use ScreenLab to find out and rapidly optimise your websites, apps and UIs

Discover what your users attention is drawn to and how to enhance your UI for the best results

Based on data gathered from eye tracking studies, psychology and neuroscience research.


ScreenLab heatmaps provide you with a visual way to quickly find out which features are grabbing your users attention. What's drawing their eye? What impact do design changes make? With the hottest areas shown in red, Hot Zones provides you with an easy way to visualise.

Dark Zones

Dark Zones shows you just the content your users will see to help you ensure that key information and calls to action are getting their attention.

Focus Fog

Is your signup button lost in the fog? Are you missing out on sales, sign ups or click throughs because people just don't see what you want them to? Maximise conversions and ROI by ensuring that your users are not missing key elements.

Not just heatmaps. We do metrics

Heat maps and and other image maps are great but they only tell you part of the story. We’ve analysed 100s of web sites looking for patterns. We provide a unique set of metrics which help give you more detail about how to improve your UI.

flow & balance

The user journey is key to successful sites and successful conversions. Flow and balance scores help you create UIs which guide users to the right areas of your pages.

impact & subtlety

Sometimes you need punch. Sometimes you want subtlety. The problem is, these things can be subjective. ScreenLab's Impact & Subtlety scores help take "opinions” out of the mix and provide evidence of how your different designs compare.

simplicity & info

Whether you're presenting a whole basket of content or designing a strict minimalist website ScreenLab can show you how your design fares. Are there elements cluttering your UI? If you have a lot of content, are the elements weighted correctly? Remove subjectivity by seeing what ScreenLab's data reveals.

I work for an agency and my corporate clients love being able to look at ScreenLab’s metrics especially to compare their sites to competitors.

Test responsive design, apps and more...

ScreenLab is not limited to testing and optimising desktop web sites but also works perfectly for tablet, mobile sites and even apps. Running a test on a mobile website or responsive design is super easy, simply enter in a phone or tablet screen size and ScreenLab will take care of the rest ensuring the correct site is returned and analysed.

Test, improve and retest. Use ScreenLab as part of your agile process to rapidly optimise your UI for maximum results.

Every designer knows that creating a site or app is an iterative process. ScreenLab allows you to give key stakeholders immediate, tangible feedback to assess the impact of design options or changes. Our tests and reports help you and your clients get the design you both want as quickly as possible and with minimal wasted effort.


Conventional eye-tracking studies can take days or weeks to return results. With ScreenLab, you can make your changes and see the impact instantly.


Paying volunteers for eye-tracking is expensive and the cost multiplies with every draft you want to evaluate. Whether you're just starting out or work for an agency, with plans from only a few dollars a month we've got something to fit your budget.


Our in-house experts built ScreenLab's proprietary algorithms on top of industry-leading open source technology to give you cutting edge performance. Check out our science page to learn more.


People are drawn to motion. Other “Eye Tracking Simulators” don’t account for animation or video. ScreenLab does.

In fact, ScreenLab is so smart it can even appreciate art!

Just for fun one day we said, “let’s run ScreenLab on some famous paintings”, the results stunned us! Although tuned to recognise the key features of interest on web pages, ScreenLab’s processing engine is so sophisticated it turns out it can actually predict how people view paintings. Take a look at these heatmaps, the one on the left is from an actual eyetracking study peformed at the Louvre, the one on the right is ScreenLabs simulation. We think you’ll agree, they show remarkably similar patterns!

As a designer I love how ScreenLab lets me show clients why my designs will work better than some of their crazy suggestions!

What do your users really see?

Use ScreenLab to find out and rapidly optimise your websites, apps and UIs