Using ScreenLab as a Sales Tool for Marketing Agencies

Step 1: Identify Potential Clients

Create a list of potential clients whose websites could benefit from optimization.

Step 2: Conduct Initial Analysis

Use ScreenLab to generate heatmaps for the client's key web pages (homepage, product pages, landing pages).

Step 3: Identify Issues and Opportunities

Analyze the heatmaps to spot areas where:

• Important CTAs are not attracting attention
• Key messages are being overlooked
• Distracting elements are drawing focus away from conversion points

Step 4: Prepare a Pitch Presentation

Create a compelling presentation that includes:

• a) Introduction to Heatmap Technology
  • Briefly explain how ScreenLab works and its benefits for UX/CRO
• b) Current Website Analysis
  • Show heatmaps of the client's current website
  • Highlight areas where attention is lacking on important elements
• c) Potential Impact on Conversion
  • Explain how poor attention distribution can affect conversion rates
  • Use industry statistics to support your claims
• d) Proposed Solutions
  • Present mock-ups of redesigned pages with predicted heatmaps
  • Explain how these changes could improve user attention and conversion
• e) Case Studies
  • Share examples of successful projects where similar changes improved results

Step 5: Customize the Pitch

Tailor your presentation to address the specific needs and goals of each potential client.

Step 6: Deliver the Pitch

Present your findings and proposals to the client, emphasizing how your agency can improve their website's performance.

Example Pitch Scenario:

"Thank you for meeting with us today. We've conducted an analysis of your website using advanced AI-powered heatmap technology called ScreenLab. This tool allows us to predict where users' attention is drawn on your web pages.

Let's look at your homepage:

[Show current homepage heatmap]

As you can see, your main CTA button 'Sign Up Now' is barely attracting any attention. Users' focus is instead drawn to this promotional banner, which isn't directly tied to conversions.

Research shows that optimizing CTA placement and design can increase conversion rates by up to 200%. By redesigning your page to draw more attention to the CTA, we could significantly boost your sign-up rates.

Here's how we propose to improve it:

[Show mock-up with predicted heatmap]

By moving the CTA above the fold and using a contrasting color, we predict it will attract much more attention. We've also streamlined the header to reduce distractions.

We recently implemented similar changes for a client in your industry, resulting in a 150% increase in conversions. With your permission, we'd love to apply our expertise to optimize your website and drive better results for your business.

Shall we discuss how we can get started on this project?"

Step 7: Follow Up

After the pitch, send a summary of your findings and proposals, along with next steps for engagement.

Step 8: Continuous Improvement

If engaged, use ScreenLab throughout the project to demonstrate progress and justify further optimizations.

Conclusion:

By using ScreenLab as a sales tool, agencies can provide concrete, visual evidence of website issues and opportunities. This data-driven approach not only demonstrates the agency's expertise but also clearly illustrates the potential value of their services to prospective clients. It transforms abstract concepts of web design into tangible, understandable insights that can drive decision-making and ultimately lead to more successful client engagements.