Powerful technology, pioneering science.

ScreenLab employs cutting edge computer vision algorithms and advanced mathematical models to simulate human computer interaction. In a few seconds our technology can give you insights into your UI/UX that take weeks and cost thousands to get by traditional methods.

Understanding how people view websites is not just about detecting where their eyes are looking

Anyone who works with eye tracking data knows that the results you get are intricately linked with the task being performed. That’s why when we assembled the ScreenLab team we brought together not just extensive imaging science know-how but also top-flight experience in UI and UX design.

Physiology

Eyes are not just passive receptors; they group and process the signals received. Our simulation engine takes this into account when modelling how users respond.

Psychology

There are dozens of psychological cues in what the eye sees. Color response, pattern recognition and task being performed all change a viewer's observations.

Design

Web developers apply design principles because they understand this changes what users perceive. We've put our web design expertise in ScreenLab so that it does too.

The ScreenLab Model

Our model was designed from the ground up taking account of the physiology and psychology of vision as well as the application of design. Based on extensive, published data along with in-house research we refined attention theory for web design and identified key features and visual stimuli.

Our computer vision package, developed using the powerful OpenCV library, was then constructed to extract and grade these features.

Colour

Red grabs attention, but the differences in colors are just as important as the colors themselves. ScreenLab accounts for local and global contrast as well as color tone and brightness.

Motion

Our eyes and brains have evolved to snap attention to motion. ScreenLab includes evaluation of video and dynamic content so you get a true picture of what your users see.

Faces

From just a few weeks old our brains are wired to pick out faces. Even as adults we are still instinctively drawn to them. Our engine knows this too.

Patterns & Text

Our brains seek out patterns, even when there are none. We're also trained to see patterns like text. Put these together, and patterns become powerful attractors.

Contrast

Our eyes are hard-wired to respond to contrast and edges. ScreenLab models this as well as the brain's processing and enhancement.

Position

Every designer knows position matters. Users' experiences dictate where they look for features and how they expect different types of content to relate.

ScreenLab thinks like your customers allowing you to refine your designs in a fraction of the time.

Our model considers the same things your user’s brain does: color analysis, dynamic content and motion, spatial frequency, contrast and pattern recognition. We combine this data to give you hot zones and analyse them to provide quantitative image metrics.

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